Off-page optimization techniques in SEO

Search engine optimization is techniques used to improve traffic to your website by high-rank position in the search engine result page (SERP). On-page SEO and Off-page SEO are the two techniques to improve your website position in SERP.
On-page SEO includes all things on our website such as title, meta description, content, image, internal links etc.

Off- page SEO

Off-page SEO plays an important role to improve your website ranking. Off-page SEO definitely make your website popular on the internet. Through this techniques, we can get more visibility in search engine. Off-page SEO 

The Importance of Webmaster Tool

We know that on-page optimization plays an important role in SEO. After the optimization process Google crawl and catch our site. This process done through a service. That is Google search console (previously webmaster tool). The webmaster tool is a web service provided by Google for webmasters. This tool is mainly used for the communication between Google and webmasters.

Webmaster tool is a mock point of SEO. We can login Webmaster tool via gmail account. It contain country setting, sitemap, location etc. After the login process click on Add property. Here paste our blog address. The left side of the dashboard contain crawl option. The crawl option contain fetch as google. It provide your blog post address. click on request indexing. Then we get two options, first one is crawl this url and second one is crawl this url and it's direct link. Choose the first one.

click on go.

                                           

Go to your blogger and copy the valid blog address and paste the address of your post in the webmaster tool. click o  the fetch button. Select the indexing request. Choose the second option ie, crawl this URL and it's direct link. Google done crawl in our link. Then we have to check whether the crawl is done or not. Go to google and copy , paste your main blog address and search.

Attaching twitter with your blog

Your post can be shared in twitter to increase the readability. Login your twitter account. In the last portion of your blog, you can see a twitter icon. click on that. Next appear a small window, it contain your blog post URL. Copy the blog post URL, and paste it. Here there is no need of portion after the html words.  Remove that. Then you can provide the # tags also.

Go to your twitter account. Search Submit the URL to google. Paste the valid blog post address. We have also done multimedia tweet. Go to your twitter account and click on tweet button. Paste the blog post URL and proving # tags. Here you can also tweet the images, videos etc. Now click on image icon to add images in your post. Right click on the small arrow  and click the copy link address. Paste the link in search console and click the submit request button. Copy the URL of blog and search on google. Then Google catch our link.

Attaching Linkedin with your blog

We have also adding linkedin with your blog. Login the Linkedin account. Click on edit profile. After, click on edit URL. Here you can customize the URL address.

Click on the badge option. Copy the java script code. Go to your blogger. click on add a gadgets in the layout option. click html/ java script. Paste the code in the content portion. To view the widget go to your blog and refresh. Then we can see the widget.

So this is all about webmaster tool.  I hope it will be useful for all of you. Thank you.

Praseetha Vijayan

Importance of Google Analytics

Google analytics is a web analytic service offered by Google. This is to track the visitors information when they visit your site. This service was launched in November 2015. Recently, this service is  being used widely.

Google analytic 360 and Google analytic premium are the two version of this service. Through this service Google track the visitors information.

Type of website visit

Direct Visit:    In Direct visit users directly enter  in to the site through url

Organic Visit: Users enter the site through search engine like Google or Yahoo.

Referral Visit: Visit through links.

Social media visit: Users enter the site through social media platforms.

Ads visit: In this visit, users enter the site through ads.

Vistiors information will be collected by this service, when they visit our site. The information such as:

• How much time they spent our site.
• visit pages
• which device is used through our site
• Which Browser, Operating system
• Location

You can sign in Google Analytics through gmail account. Fill the details such as website name, website url. Go to your blog and copy the url and paste it. Change the http to https. Because https is more secure than http. Select the industry category. Select the Reporting time zone.  If your site is Indian based choose the Indian timezone. And if the site is US based then  choose  US time zone, so on. Reporting time zone  depends up on the country time. Then tick on the Google analytics terms and condition. Select the country and click on i acccept.

After these process we will get a tracking id. Copy the tracking id. Then go to your blogger, click on settings. Choose  other in settings. Paste the id and click on save setting. This can be only used in CMS (Contend Management System). Go to your Google analytics page and copy the java script code. Again come to your blogger and choose edit/html in the theme option. Paste the java script code before closing the head tag. Go to Your Google analytic account and click all website data. Click on real time and select the overview. There you can see the number of active persons in your account. The activity page contains a '/ ' indication. It means the home page. The behavior portion include the site contend, speed of the site etc. In the audience section include the active users, technology etc.

Google analytics is a very powerful web analytics service, which can be used to track the visitors to our website. I hope you got an idea about Google analytic and it's process.

Praseetha Vijayan

To Know More about FeedBurner

FeedBurner is introduced by Dick Costolo, Eric Lunt, Steve Olechowski, and Matt Shobe. From 2010 to 2015, Dick Costolo was  CEO of the famous social media twitter. Google increass the website ranking and trust value, when there is more  number of  visitors in our website.

FeedBurner is the option to subscribe thing from our site.  It subscribe through email.  If the visitor visit the page again and again, Google understand that there is something attract the visitor. If the subscription is over, the visitor get notification about new post or new uploads  on our site. FeedBurner is more useful for the visitors. FeedBurner is mainly used in website and blog. Google track the information of the user when they visit the site. Recent times FeedBurner is used in Remarketing.

setting up of FeedBurner

first step is login in FeedBurner and copy the blog address. Paste the address of the blog in that text box.

Click the next button. In the next window there is an option to tick the podcaste. Podcaster is the  person who post videos and interaction online.Click the next button and will appear a new command box. Select the appropriate option and click on next. Now we have sucessfully created the feedburner account.

Email subscription

After the completion of the FeedBurner account, then we click on publicize. Email subscription are done through this. There is also an unsubscribe option. Click on Active button. Tick the checkbox , contain send me on email.

To add this in our site, copy the  java script code from the FeedBurner site. Go to our blogger account, click on layout and select the add Widget option, then click on html/java script. Paste the java Script code from the FeedBurner site to the content portion. Click on save button. Refresh the blog.Then we have successfully add email subscription on our site. I hope it will be useful for all of you.

Praseetha Vijayan

History and Evolution of Search Engine Optimization

                        

I am going to write  about how SEO(Search Engine Optimization) is formed. Most of us don't know what is SEO. In search engine process SEO plays a very important role.

We know Google is the popular search engine in the world. Now a days people mostly use this. Google has mainly three things related to the SEO. ie, Crawling, Catching and Indexing. The newly emerged website is first tracked or visited by Google. This is Crawling. The visited webpages are scanned by the Google, and they take a snap shot. This process is Catching. If the scanning is not in a proper way, automatically the data will be stored in a  fake database. The process of saving data into database is called Indexing. Long time ago when people searched in Google they never got enough details about what they were searching, it made Google ashamed. For the sake of gaining people's trust google shared their secrets to webmasters.Webmaster is actually, the process which controls website. As a result SEO was born.

Evolution Process

After a few years Google became more contend specific. But not now. Next is Google introduce Keyword Stuffing. It is actually the accumulation of keywords in the contend, then Google ranked it as first.This way the Google ranked the website. After sometime Google felt this was a headache.

                                      In 2009 Google officially declined keyword meta tag. As there is a rapid increase in the keyword stuffing Google made some small changes in their algorithms. Next Google introduced link specific. If there are more  number of links in our website, we will get links from others to our website, then Google ranked the website it as first.To provide links more, link sellers are arrived.  As a result Google listed things having less quality. To overcome this problem Google introduce a new term, that is Quality link specific.Google rank a website in out of 10. This is called page rank. To get a link from website having more page rank, the website ranked it as first. The us government and twitter have 10 out of 10 page rank where as Facebook have only 9 out of 10. Google were unable to control link sellers and page rank. To overcome this problem google introduce a new term that is, passing the juice. Google  declined the page rank of a website when there is more links that come out from the website. This is passing the juice.After Google introduce a new term rel=no follow. The rel=no follow is written in the anchor tag.

<a href = "www.softtech.com" rel= no follow>softech</a>

Here is no passing equity. Google thought that our website trust value increased when link connected from our site to other highly page ranked site.

From 2009 Google introduce many user friendly assessments. If we search a word in Google, it show all the words related to the search word. That we understand that Google itself interact with user.This is Google suggest. If we leave the page with out logout, the next day we search Google automatically show our account. This is called personalized search result. If  a user visit in a website and with in seconds they are closing the website. This is called Bounce rate.Google understand that the website is not attractive for the visitor.So rank of the website will be decrease. If user reach a webpage, the user leave and come back to the previous results. This is Pogo-sticking. Pogo-sticking is actually a bad thing. So it decrease the ranking.

From 2010 Google introduce social media signals. According to the user interaction of a websites, the rank can be increased or decreased. According to the like and comments of a post that we shared in social media, the Google interact with it and increase it's rank.

In 2011 Google become stronger and they decided to updation. The main updation are  Panda updation, penguin upadtion, pegeon updation,Exact match domain(EMD) updation,Parking domain upadtion,Humming bird updation and Mobilegeddon upadtion

Panda Updation.

Panda updation is the updation against  contend spamming.

Through this updation Google removes qulity less websits.It include 

• Condent spamming
• Condent spinning
• Thinny pages
• Keyword stuffing.

In may 2014 Google introduce Panda 4.0 updation. Through this Google removes millions of quality less website.They added panda upation as permeant filter.

Penguin Updation.

Penguin upadtion is the upadtion against link spamming.

It include

• link exchange
• link selling or buying
• link farming
• comment spamming
• wiki spamming
• guest blogging.

First penguin updation was in 2012. In 2016 google done penguin 4.0 .Google set penguin upadtion as real time upadation.

Humming bird Updation

Through this updation Google improve the search results.Google gives the search result as deeply using with artificial intelligence. In 2015 0ctober 26th Google introduce next version of humming bird updation,That is RankBrain updation. Google using high artificial intelligence.

Mobilegeddon Updation

Google relised the first Mobile Updation was in 2015 April 21st. The second Mobile upadtion in 2016 may 12th. In this upadation is to make website must be responsive. That is website text will be readable without zooming.No horizontal scrolling is done. Only vertical scrolling is possible. Mobilegeddon updation is to make website as mobile friendly.

Finally Google become more powerful in our world.Now i conclude my topic about history and evolution of SEO.

Praseetha Vijayan