The Importance of Webmaster Tool

We know that on-page optimization plays an important role in SEO. After the optimization process Google crawl and catch our site. This process done through a service. That is Google search console (previously webmaster tool). The webmaster tool is a web service provided by Google for webmasters. This tool is mainly used for the communication between Google and webmasters.

Webmaster tool is a mock point of SEO. We can login Webmaster tool via gmail account. It contain country setting, sitemap, location etc. After the login process click on Add property. Here paste our blog address. The left side of the dashboard contain crawl option. The crawl option contain fetch as google. It provide your blog post address. click on request indexing. Then we get two options, first one is crawl this url and second one is crawl this url and it's direct link. Choose the first one.

click on go.

                                           

Go to your blogger and copy the valid blog address and paste the address of your post in the webmaster tool. click o  the fetch button. Select the indexing request. Choose the second option ie, crawl this URL and it's direct link. Google done crawl in our link. Then we have to check whether the crawl is done or not. Go to google and copy , paste your main blog address and search.

Attaching twitter with your blog

Your post can be shared in twitter to increase the readability. Login your twitter account. In the last portion of your blog, you can see a twitter icon. click on that. Next appear a small window, it contain your blog post URL. Copy the blog post URL, and paste it. Here there is no need of portion after the html words.  Remove that. Then you can provide the # tags also.

Go to your twitter account. Search Submit the URL to google. Paste the valid blog post address. We have also done multimedia tweet. Go to your twitter account and click on tweet button. Paste the blog post URL and proving # tags. Here you can also tweet the images, videos etc. Now click on image icon to add images in your post. Right click on the small arrow  and click the copy link address. Paste the link in search console and click the submit request button. Copy the URL of blog and search on google. Then Google catch our link.

Attaching Linkedin with your blog

We have also adding linkedin with your blog. Login the Linkedin account. Click on edit profile. After, click on edit URL. Here you can customize the URL address.

Click on the badge option. Copy the java script code. Go to your blogger. click on add a gadgets in the layout option. click html/ java script. Paste the code in the content portion. To view the widget go to your blog and refresh. Then we can see the widget.

So this is all about webmaster tool.  I hope it will be useful for all of you. Thank you.

Praseetha Vijayan

Importance of Google Analytics

Google analytics is a web analytic service offered by Google. This is to track the visitors information when they visit your site. This service was launched in November 2015. Recently, this service is  being used widely.

Google analytic 360 and Google analytic premium are the two version of this service. Through this service Google track the visitors information.

Type of website visit

Direct Visit:    In Direct visit users directly enter  in to the site through url

Organic Visit: Users enter the site through search engine like Google or Yahoo.

Referral Visit: Visit through links.

Social media visit: Users enter the site through social media platforms.

Ads visit: In this visit, users enter the site through ads.

Vistiors information will be collected by this service, when they visit our site. The information such as:

• How much time they spent our site.
• visit pages
• which device is used through our site
• Which Browser, Operating system
• Location

You can sign in Google Analytics through gmail account. Fill the details such as website name, website url. Go to your blog and copy the url and paste it. Change the http to https. Because https is more secure than http. Select the industry category. Select the Reporting time zone.  If your site is Indian based choose the Indian timezone. And if the site is US based then  choose  US time zone, so on. Reporting time zone  depends up on the country time. Then tick on the Google analytics terms and condition. Select the country and click on i acccept.

After these process we will get a tracking id. Copy the tracking id. Then go to your blogger, click on settings. Choose  other in settings. Paste the id and click on save setting. This can be only used in CMS (Contend Management System). Go to your Google analytics page and copy the java script code. Again come to your blogger and choose edit/html in the theme option. Paste the java script code before closing the head tag. Go to Your Google analytic account and click all website data. Click on real time and select the overview. There you can see the number of active persons in your account. The activity page contains a '/ ' indication. It means the home page. The behavior portion include the site contend, speed of the site etc. In the audience section include the active users, technology etc.

Google analytics is a very powerful web analytics service, which can be used to track the visitors to our website. I hope you got an idea about Google analytic and it's process.

Praseetha Vijayan

To Know More about FeedBurner

FeedBurner is introduced by Dick Costolo, Eric Lunt, Steve Olechowski, and Matt Shobe. From 2010 to 2015, Dick Costolo was  CEO of the famous social media twitter. Google increass the website ranking and trust value, when there is more  number of  visitors in our website.

FeedBurner is the option to subscribe thing from our site.  It subscribe through email.  If the visitor visit the page again and again, Google understand that there is something attract the visitor. If the subscription is over, the visitor get notification about new post or new uploads  on our site. FeedBurner is more useful for the visitors. FeedBurner is mainly used in website and blog. Google track the information of the user when they visit the site. Recent times FeedBurner is used in Remarketing.

setting up of FeedBurner

first step is login in FeedBurner and copy the blog address. Paste the address of the blog in that text box.

Click the next button. In the next window there is an option to tick the podcaste. Podcaster is the  person who post videos and interaction online.Click the next button and will appear a new command box. Select the appropriate option and click on next. Now we have sucessfully created the feedburner account.

Email subscription

After the completion of the FeedBurner account, then we click on publicize. Email subscription are done through this. There is also an unsubscribe option. Click on Active button. Tick the checkbox , contain send me on email.

To add this in our site, copy the  java script code from the FeedBurner site. Go to our blogger account, click on layout and select the add Widget option, then click on html/java script. Paste the java Script code from the FeedBurner site to the content portion. Click on save button. Refresh the blog.Then we have successfully add email subscription on our site. I hope it will be useful for all of you.

Praseetha Vijayan